Advertise Me Blog
Go digital
LJ Hooker Eastwood goes digital with a Video Wall
Dec 20th
advertise me was recently engaged by LJ Hooker in Eastwood NSW Australia to implement a digital signage Video wall. Here’s the case study:
The requirements
The main requirements were to:
- Install a video wall to display real estate properties and staff profiles
- Replace static listings with dynamic content
- Minimise the effort required to update information on the video wall
The solution
The solution included the following hardware:
- x4 40″ LCD Ultra Slim Samsung Screens
- x2 Stainless Steel Poles
- x1 Digital Signage Shuttle Player
- x1 HDMI Splitter
- Various cables (HDMI, Serial, CAT6)
- Integration with the LJ Hooker E2 system
Real Estate Digital Signage LJ Hooker
The video wall was chosen as a strategic marketing decision to attract more customers to look at the amazing screens and their property listing. By using the Ultra Slim Samsung screens the video wall definitely attracted the attention to people passing by. Within a few minutes of turning on the system, people actually noticed the screen and stopped. The owner made a comment that this was the first time he saw that many people stop at the front of his office window.
Advertise Me is a digital advertising solutions company and developed an in-house solution to integrate the LJ Hooker’s E2 system with their digital signage software. This meant that there was no effort required from staff when updating the listing on the screens as this was managed all via the LJ Hooker E2 system. The screens are used to display 4 property listings and then switches to display a real estate agent’s profile with the properties they manage. As an added feature, Advertise Me developed a plugin to display the real estate properties on a Google Map and also developed a custom RSS content creator for the real estate agents to quickly and easily display messages on their profile page.
Advertise Me is looking at expanding this solution to other real estate agencies next year. They will be also launching their Real Estate SMS solution which is currently being trialled by a Real Estate agency in Sydney, so it looks like it will be a busy year for Advertise Me.
About LJ Hooker
Since 1928. Bringing people and property together. Nobody does it better.
Over the past 82 years, LJ Hooker has become Australia’s best known and most trusted real estate brand. With a franchise network 650 offices strong across Australasia, LJ Hooker sells more than 40,000 properties each year worth over AUD15 billion. We have one of the largest residential sales teams in the industry comprising over 3000 sales professionals backed up by over 2000 support team members.
LJ Hooker is one of the largest property managers in the region, managing approximately 120,000 properties valued at over AUD50 billion generating AUD1.5 billion in rental income each year. Our 1200 property management experts are the best in the industry when it comes to renting or managing investment properties.
LJ Hooker provides a full suite of commercial services with national coverage in Australia and New Zealand including buying, selling, leasing properties for commercial or investment purposes. LJ Hooker has 23 commercial offices supported by 150 commercial experts across the office, retail and industrial sectors. This includes dedicated offices for project marketing and land marketing.
LJ Hooker also has 40 dedicated property finance offices comprising a national network of 150 Mortgage & Finance Association of Australia (MFAA) certified finance managers. They provide professional, knowledgeable and unbiased advice on every aspect of residential and commercial property finance. Their sole objective is to deliver the best finance package available, whether it is to upgrade, renovate or refinance a current property, build a new one or buy for investment.
In addition, LJ Hooker has specialists in conveyancing, settlements, strata management and land sales and development.
2011 Merry Christmas and Happy New Year from Advertise Me
Dec 16th
We’re almost reaching the end of 2011 and I must say that this year has been very exciting for advertise me. We have established a strong presence in the digital signage industry and have completed several major projects (have a look at our portfolio page).
We look forward to another exciting year as we will soon be launching several new and innovative solutions.
To all our readers, clients, partners and friends, we would like to take this opportunity to say thank you for your support throughout this year. We look forward to a new year and wish you all a wonderful and safe holiday.
Digital Signage Portfolio
Sep 18th
We just created a new Portfolio page that showcases some of our digital signage installs and projects, check it out. http://www.advertiseme.com.au/content/Portfolio.asp
Digital Signage Portfolio
Great features in Saasu.com
Aug 29th
Accounting can be a tedious and time consuming task but we just discovered that Saasu.com can eliminate some of the most boring and repetative tasks. One of them is the bank feed feature. This allows the system to connect to your bank to download all the transactions. This means you don’t have to export or import your transactions manually. Once you import the transactions all you have to do is allocate it to a transaction.
But that’s not all, the system also has another feature called Rules. The system can automatically allocate each transaction to a particular account based on a certain criteria.
To do this login in and click the Automate tab:
Click More and then select Fast Coding View:
Once you’re in the Fast Coding View select the transaction you want to create a rule on and click the wheel:
Enter the account the rule will allocate the account to:
And that’s it. You’ve created a rule. So basically, the rule will check to see if the transaction contains certain text and then it will allocate to the account. To check existing rule you will need to click Bank Feed Rules:
How awesome is that!!! This is a well deserved Accounting application for any type of businesses. Well done.
Digital Signage – End of Financial Year
Jun 24th
The end of the financial year is fast approaching. Businesses only now have a week to start thinking about their stock levels and tax strategies.
Before paying the taxman, why not talk to us about how we can use digital signage to increase profits and generate more sales.
If you do need a digital signage solution then contact us info@advertiseme.com.au and we’ll help you achieve your digital signage goals.
digitalsignageblog.com – best investment we ever made
Mar 14th
A few years ago when we purchased the domain name – digitalsignageblog.com we didn’t really realise that we purchased a gold mine. It is probably one of the best investment we ever made for the company. When we first started the business in the digital signage industry we didn’t have a clue as to what this new technology was called. It was just by sheer luck that one day we searched for what domains were available relating to digital signage and it so happened that the digitalsignageblog.com domain name was available – someone probably forgot to renew it. So luck was on our side and we immediately purchased the domain. Now we believe it’s worth something – not in terms of money value but in terms of content and leads. I strongly believe that the site has generate leads for the company, especially by being sponsors for each of the articles.
What we learnt from this is that if you have a website you’re thinking of buying, just buy it before someone else does.
NZ Christchurch Earthquake
Feb 25th
Our hearts and prayers goes out to all those affected by the Christchurch Earthquake. During times of chaos and disasters, we must gather together and use our hearts to resonate with heaven.
Fastest growing advertising mediums
Jan 22nd
It has been brought to our attention that online digital advertising (this includes mobile phone, iPad, Internet websites) and digital signage are the fastest growing mediums compared to the traditional TV, Radio, Newspaper and Magazines – digital content is being displayed everywhere. Why? Because it’s easy to just distribute digital content.
Technology has dramatically changed our lives and if you’re in the marketing industry you would have also noticed the shift in the way a business realigns itself with technology. More businesses are now building an online presence and have realised that even though they have a website, they may not have the exposure on search engines to increase the visitor hits to their websites.
For advertise me, most of our clients and leads are from the website and we rely on search engines for our marketing strategy. May be we’ve been lucky… or maybe not. From the beginning, it was one of our main goals to be at the top of the search engines for quite a number of search terms such as digital signage, digital advertising etc.
So we’ve leveraged our online Internet presence to market another great advertising medium called “digital signage”. Digital Screens are appearing everywhere and I can’t stress how important it is to use this medium to advertise your products, sales or even to engage customers to walk into your store.
Yes, some people are skeptical about the ROI but there’s many case studies out there that proves otherwise. The question you should be thinking is “Why fall behind your competitors when everyone else is doing it?”.
At Advertise Me, we’re all about finding innovative ways to advertise YOUR business. One of the products we’ve built is a website called squeak.com.au – you basically list your sales online and people searching for sales will find it.
Merry Christmas and Happy New Year from Advertise Me
Dec 17th
To all our readers, clients, partners and friends, we would like to take this opportunity to say thank you for your support throughout this year. We look forward to a new year and wish you all a wonderful and safe holiday.
