Go digital
Business Tips
Company Business Cards
Jun 8th
Business cards are one of the first marketing materials your business will develop and from our experience you need to get this right otherwise you’ll end up wasting lots of money and time.
Since our first initial design of our business card, we’ve gone through 4 different designs and I believe there will be more in the future.
Based on our experience, we would like to share the following pointers with everyone:
- Don’t print too many at the start as you’ll definitely change something about the design of the card, so think about the trees.
- There are some printing companies will make you think you need to purchase and print a minimum amount of cards e.g 1000. Don’t be fooled as there are some companies out there that actually allow you to print just 50 cards. Obviously if you work out the printing cost for each card, it will be much higher if you print 50 rather than 1000.
- Keep your design simple and don’t have too much colour. Have a maximum of 3 colours on your business card. Having too many colours on the card will make your card look too busy.
- Avoid bright colour – it may stand out but it will not look professional at all
- There are different types of finishes. This refers to the type of material the card is printed on. In summary we would recommend to go for a matt cello finish as it looks more professional.
- Make sure your company logo doesn’t overcrowd the card
- Now, we’ve debated this point several times so if you’ve just started your business do you have a title for your position e.g Director, CEO, Manager? Do you have this printed on your business card? Initially we did have this printed on our very first card design. However, we’ve learnt our lesson and now we’ve actually removed the titles on our business cards. Our reasoning is simple – some people may feel intimidated if they see your business title and vice versa. So instead we decided to put something different on our title – “your digital partner”. It’s simple and direct.
- It will be cheaper if you don’t have to print on the back of the card. Don’t try to put something on the back unless you have something compelling or useful.
Using Social Networking Websites to Advertise Your Business
May 21st
Using social networking websites such as twitter and facebook are now becoming the norm for advertising and marketing your business products or services. Quite a number of business all over the world are using twitter and facebook to connect and promote their businesses using viral marketing techniques. Creating an account for twitter and facebook is an easy task, but then how do you start promoting these two useful tools and start building a loyal fan or follower?
I believe the trick is to cross promote your business using these tool and give your fans and followers something that no other business is providing – maybe it’s humour, maybe it’s honesty, or it could even be the fact that your business is listening to what they are saying. To be honest we haven’t had a change to get around to setting up a facebook page for our company. We do have one for our Squeak brand – here’s our facebook page feel free to become a fan. We do intend to set up a facebook page in the next couple of months so what this space (that’s if we get around to it).
With twitter, we actually have almost 300 followers – here’s our twitter profile. now I’m not too sure how many of these followers are actually legit but for those that are thanks for following us. If it’s done correctly you can actually integrate twitter into your facebook account and vice versa. So potentially you can reach both your fans and followers.
Does anyone have any good strategies for using twitter and facebook?
ANZ Mobile Banking on the Blackberry
May 7th
Today, I had to process an urgent invoice so I thought to myself why not use my Blackberry to make the payment via the ANZ website.
I thought it was going to be a very simple process, login, enter the bank details and then make the payment. This wasn’t the case.
So this is what happened: I logged in to the ANZ Internet Banking website using the built in Blackberry browser. It was then stuck on the Welcome to the ANZ Internet Banking screen and couldn’t click (press) on the “Proceed to Internet Banking”. Maybe there’s a trick to do this? More >
Advertise Me Planning Session
May 1st
Yesterday, we took the time out of a busy week and spent the whole day to plan for advertise me‘s future goals and objectives.
We generally do this every year because as a business you need to spend the time to understand and determine whether your business is heading in the right direction and prioritise resources for current and future projects.
Don’t get caught – Fax Scam
Apr 29th
Today, we received a suspicious fax from what appeared to be “The Australian Register of Who’s Who”. This is the second time we received a similar fax and the first time we received this fax we almost completed it and was in the process of faxing it back. Since it looked a bit suspicious, i.e it didn’t have a website address or a telephone number I decided to research more about this company and the person listed in the fax. Below is an image of the fax we received:
Within seconds of googling the company and the fax number, there was quite a number of results and other people having reported thisĀ and it’s definitely a scam. Apparently, once you fax the form “they” will contact you and try to get you to sign up as a member and obtain your credit card details.
What I learnt from this event is to make sure you spend some time to reasearch and investigate the company you’re providing information to.It seems like it’s common sense but there has been so many of us that has fallen in this trap, so be careful and don’t get caught.
Attached Files:
fax scamfax scam
Caught a computer virus
Apr 10th
This week my computer caught a virus… I must have got it when sharing a USB Drive with a friend and the anti-virus software didn’t pick this up. What prompted me to scan my computer was a notification from my ISP saying that access to the Internet was blocked to due email spam.
Upon investigation, running a netstat -ano showed that there were indeed SMTP (port 25) outbound connections to various IP addresses. I also noticed that browsing the Internet was slow and the system would occasionally reboot by itself (if you have these symptoms I would suggest you look into this further). Rebuilding the OS and then installing an anti-virus software fixed the issue but this was very disruptive. I was almost out of action for the whole day and was unable to do any work. I now have a better understanding of why large corporate businesses are so persistent with ensuring they have the latest security patches and anti-virus definitions – a virus outbreak in any business can impact the day to day operations of the business which means loss in profit and productivity.
There are many anti-virus applications on the market but you can try BitDefender – it also has an online scanner.
Have you been affected by a computer virus in your business?
TPG new Super ADSL plans
Mar 9th
TPG has just released new range of Super Fast ADSL 2+ and Naked ADSL2+ Plans now with even MORE usage allowance.For $49.99 you can get 130GB of data allowance.
You can bundle any of the below plans with mobile as many as you want and pay only $14.99 per month for the Mobile 49 Cap Saver plan (includes $300 worth of calls, text and data) usually valued at $20 per month.
Uploads not counted in usage allowance.
| Super Fast ADSL2+ Plans | Monthly Access Charge | Monthly* Usage Quota (Peak + Off Peak) |
Shaping Speed |
IP Address |
Payment |
| Super Fast Starter | $29.99 | 12GB1 (4GB + 8GB) |
256k/256k | Static | CC/DD |
| Super Fast Basic | $39.99 | 40GB1 (8GB+12GB) |
256k/256k | Static | CC/DD |
| Super Fast Standard | $49.99 | 130GB2 (70GB+60GB) |
1Mbps/1Mbps | Static | CC/DD |
| Super Fast Medium | $59.99 | 140GB2 (80GB+60GB) |
1Mbps/1Mbps | Static | CC/DD |
| Super Fast Heavy | $69.99 | 200GB3 (100GB+100GB) |
2Mbps/1Mbps | Static | CC/DD |
| Super Fast Premium | $89.99 | 150GB4 | 4Mbps/1Mbps | Static | CC/DD |
| VoIP Plan | Monthly Access Charge | Monthly* Usage Quota (Peak + Off Peak) |
Shaping Speed |
IP Address |
Payment |
| ADSL2+ 130GB with VoIP+ | $49.99 | 130GB2 (70GB+60GB) |
1Mbps/1Mbps | Static | CC/DD |
Register now… click HERE.
1Consists of peak (8am-2am) and off peak (2am-8am) monthly usage quota. Speed will be shaped to 256K/256K for the period in which the monthly usage quota has been exceeded (peak and/or off peak).
2Consists of peak (8am-2am) and off peak (2am-8am) monthly usage quota. Speed will be shaped to 1Mbps/1Mbps for the period in which the monthly usage quota has been exceeded (peak and/or off peak).
3Consists of peak (8:30am-3:30am) and off peak (3:30am-8:30am) monthly usage quota. Speed will be shaped to 2Mbps/1Mbps for the period in which the monthly usage quota has been exceeded (peak and/or off peak).
4Speed will be shaped to 4Mbps/1Mbps once inclusive monthly usage quota is reached.
*TPG may, on giving you 7 days notice by email, adjust the start/finish (but not the length) of peak/off peak times.
+Free VoIP Minutes:
Includes 500 free VoIP Minutes only for calls to fixed lines in Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney. Free VoIP Minutes used in 1 minute increments, with a 10 minute minimum per call. VoIP Deposit of $20 required for excluded or excess VoIP calls.
Choosing your business name
Jan 13th
In my personal opinion, choosing the “right” business name is crucial for any startup company. When our team first started planning for the name of our company, we spent quite a number of days brainstorming for the perfect name and we eventually came up with advertise me.


