Posts tagged Company Logo

Business cards are one of the first marketing materials your business will develop and from our experience you need to get this right otherwise you’ll end up wasting lots of money and time.
Since our first initial design of our business card, we’ve gone through 4 different designs and I believe there will be more in the future.
Based on our experience, we would like to share the following pointers with everyone:

• Don’t print too many at the start as you’ll definitely change something about the design of the card, so think about the trees.
• There are some printing companies will make you think you need to purchase and print a minimum amount of cards e.g 1000. Don’t be fooled as there are some companies out there that actually allow you to print just 50 cards. Obviously if you work out the printing cost for each card, it will be much higher if you print 50 rather than 1000.
• Keep your design simple and don’t have too much colour. Have a maximum of 3 colours on your business card. Having too many colours on the card will make your card look too busy.
• Avoid bright colour – it may stand out but it will not look professional at all
• There are different types of finishes. This refers to the type of material the card is printed on. In summary we would recommend to go for a matt cello finish as it looks more professional.
• Make sure your company logo doesn’t overcrowd the card
• Now, we’ve debated this point several times so if you’ve just started your business do you have a title for your position e.g Director, CEO, Manager? Do you have this printed on your business card? Initially we did have this printed on our very first card design. However, we’ve learnt our lesson and now we’ve actually removed the titles on our business cards. Our reasoning is simple – some people may feel intimidated if they see your business title and vice versa. So instead we decided to put something different on our title – “your digital partner”. It’s simple and direct.
• It will be cheaper if you don’t have to print on the back of the card. Don’t try to put something on the back unless you have something compelling or useful.

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