Social Wall

What is a social wall?

A social wall is a branded display that gathers selected social media posts into one visual stream. It can show approved content from brand accounts, event hashtags, campaigns, RSS sources or user-generated posts on a digital screen, website, intranet or event display. Advertise Me’s Social Wall service is designed to make online activity visible in the physical space while giving an organisation control over what appears.

A social media wall is most effective when it has a clear purpose. An event may want attendees to share photographs and comments. A business may want to highlight campaign activity or approved customer content. A university may want to present community and event updates. A social wall should not simply display everything available; the accounts, hashtag, content rules, moderation roles and display location should be defined first.

Social wall software features

Aggregate selected social feeds

The existing Social Wall service supports sources including Facebook, Instagram, X, YouTube, Pinterest and RSS, subject to each platform’s access rules and the configuration of the project. Multiple accounts and channels can be brought into one wall so an event or organisation does not need to manage separate displays for every source.

Filter by account or hashtag

Hashtag filtering can collect posts associated with an event or campaign, while account aggregation can focus on selected brand, partner or organisation profiles. The source and filter setup should be tested before launch because platform access and content availability can change.

Moderate before public display

Public social content needs an approval process. An authorised moderator can review, approve, hide or filter content according to the agreed workflow. The organisation should decide what is acceptable, how inappropriate content is removed and who has access to the moderation dashboard. This is particularly important for healthcare, education, government, corporate and public event environments.

Match the design to the screen

The layout, background, colours, cards and supporting elements can be styled for the organisation, campaign, event or sponsor. A foyer screen needs large readable content that can be understood while people pass. A website visitor may be able to scroll and read more. A video wall may need the social content balanced with sponsor messages, schedules or other digital signage.

Social media walls for events

Conferences, exhibitions, launches and university events can use a social wall to encourage participation. A visible stream gives attendees a reason to use an event hashtag and lets them see approved content from other parts of the venue. The wall can be displayed near registration, in a foyer, on a stage screen or across a video wall. It can also be combined with digital signage, ePosters, sponsor content and event information.

Event teams should plan moderation coverage for the full period the social wall is visible. Confirm the event hashtag, source accounts, sponsor messages, privacy considerations and the length of time posts will remain available. Advertise Me can discuss the display and software setup around the venue and audience.

Social walls for websites, retail and organisations

A social wall can be embedded on a website or intranet for people who are not in the physical venue. In retail and hospitality, a screen in a shopfront, foyer or event space can make selected customer and campaign content visible to visitors. In corporate or public spaces, an organisation can display approved event updates or brand activity. The content should remain relevant to the audience and the context in which it is shown.

Planning a social wall project

Before requesting a social wall, identify the display destination, screen orientation, expected viewing distance, social sources, hashtag, moderation roles and campaign dates. Decide whether the feed is event-based, ongoing or limited to selected accounts. If content must be removed after the campaign, include that responsibility in the handover process.

Advertise Me can discuss a social wall as a standalone service or as part of a larger digital solution involving digital signage, a video wall, ePosters, digital wayfinding or a custom website. Platform access, moderation and the final display format are confirmed for the project.

Social wall FAQs

What is the difference between a social wall and a social feed?

A social feed usually presents content from one account or channel. A social wall aggregates selected sources into a single branded display that can be filtered and moderated.

Which social networks can a social wall use?

Advertise Me has supported Facebook, Instagram, X, YouTube, Pinterest and RSS. Availability depends on the platform’s current access rules and the source configuration.

Can a social wall be moderated?

Yes. Moderation allows authorised users to review, approve, hide or filter content before it is shown publicly.

Can I display a social wall at an event?

Yes. A social wall can support conferences, exhibitions, launches, university events and other experiences where attendees are encouraged to share content.

Can a social wall be displayed on a website?

Yes. The service can be configured for websites and intranets as well as digital screens. The final embed and layout depend on the project.

Moderation, privacy and the social wall display context

A live social wall needs a clear boundary between content that is available online and content that is suitable for a public display. Before connecting a feed, decide which accounts and hashtags are approved, what types of content are excluded, who reviews posts and how a post is removed. If a social wall is used at a healthcare, education, corporate or public event, the organisation should also consider its own privacy, communications and brand policies.

The display context affects the moderation decision. A social post shown on a private campaign website may have a different audience from a post shown on a large screen in a foyer. A photograph or username that is appropriate for an event may not be appropriate for an ongoing public display. Advertise Me can help plan the screen layout and moderation workflow, but the organisation remains responsible for its publishing policy and approvals.

Plan the content rotation

Social content should be given enough time to be read without making the wall feel static. The number of posts, card layout, image treatment and supporting event or sponsor content can be considered together. For a large video wall, social posts may need to be simplified so they remain legible. For a website, a scrollable layout may allow more detail. The final approach depends on the audience and device.

Social wall implementation checklist

Before launch, confirm the event or campaign hashtag, connected accounts, RSS sources, platform permissions, moderation users, screen or website destination, start date, end date and fallback message. Test the feed with real examples and check how missing images, long text, links and unsupported posts appear. Decide what happens when a platform changes its access requirements or when the network is temporarily unavailable.

After launch, keep the moderation responsibility visible to the event or communications team. Review whether the content remains relevant, whether the layout can be read from the expected distance and whether the wall should be paused outside event hours. A clear process keeps social wall software useful without turning it into an unmanaged stream.

Can a social wall be combined with other displays?

Yes. Social Wall can be considered alongside digital signage, ePosters, digital wayfinding, websites and video walls. Each service can have a different role: the social wall presents audience content, digital signage presents scheduled information, ePosters present research and a video wall provides a larger visual surface.

Social wall content planning

Give the social wall a clear start and finish, identify the moderator for each shift and prepare an approved fallback message. Check the feed on the screen where it will be displayed, because long captions, images and usernames can look different on a website, lobby display or video wall. A short test before an event helps the team confirm that the social wall is readable, branded and ready for the audience.