Video Wall

Planning a video wall for the space and the content

A video wall is a large visual display made from multiple coordinated screens or another configured large-format display system. It can show one large canvas, several content zones, presentations, brand films, directories, event information or live social content. Advertise Me designs video wall solutions for corporate lobbies, shopfronts, showrooms, universities, hospitals, events and other spaces where visual communication needs to be seen at scale.

The right video wall begins with the room. Consider the wall dimensions, viewing distance, ambient light, viewing angles, screen orientation, bezel appearance, mounting, cable paths and access for maintenance. A regular 2×2 array may suit one environment, while a custom or asymmetric configuration may suit another. The display should be selected around the purpose of the space and the audience experience, not only the number of screens.

Plan the content layout

A single video across the full wall creates a different experience from a layout with a central message and supporting panels. The system may need to switch between a presentation, sponsor messages, event schedules, a directory, social content and scheduled digital signage. Advertise Me can discuss templates and content zones so the hardware and software support the way the wall will actually be used.

Plan for ordinary days as well as events

A wall that is impressive at launch still needs useful content after the event. Decide who will update the wall, how content is approved and whether schedules are managed through AdvertiseMe.TV or another agreed system. Screen groups and scheduling can help separate everyday communication from campaign or event content.

Video wall applications

In corporate lobbies and foyers, a video wall can welcome visitors, present brand content and provide an ambient visual feature. In retail and shopfronts, it can attract attention to products, promotions and campaigns. In universities and healthcare environments, it can support education, research communication, welcome information, directories, events and digital artwork. At conferences and exhibitions, it can act as a presentation backdrop, sponsor display, event information surface or social wall.

Advertise Me’s portfolio includes video wall work associated with UNSW Medicine & Health, Liverpool Hospital, Ingham Institute and other organisations. Each project has different physical and content requirements, so the examples should be treated as evidence of the type of work delivered rather than a fixed package.

Video wall software and integration

Advertise Me can discuss custom templates, unique configurations, drag-and-drop content updates, smart scheduling and interactive touch walls. A touch overlay may be suitable when visitors need to browse a map, directory, catalogue or gallery. Social Wall can be used to show selected and moderated social content, while live feeds, news, weather, directories or other data can be considered where the source and configuration support them.

Video wall content may come from a digital signage CMS, a presentation source, a custom web experience or an approved external system. The project should confirm signal distribution, media players, network access, aspect ratios, input sources and the process for changing content. Testing should take place on the actual wall so alignment, readability and brightness can be reviewed.

Video wall installation and support

A video wall installation coordinates display hardware, mounting, power, cabling, signal paths, media players, software and content. Advertise Me can discuss screen deployment, hardware supply, configuration, testing, training and ongoing support according to the agreed scope. Permanent walls should also consider access for service and future component replacement. Temporary event walls may need transport, setup, operation and pack-down planning.

Projection can be considered for a creative projection surface or temporary experience when the space, ambient light and content are suitable. A commercial screen array may be more appropriate when consistent brightness and daily operation are important. The recommendation depends on the venue and the visual objective.

Video wall FAQs

What is the difference between a video wall and digital signage?

Digital signage is the wider system of screens, players, software and content. A video wall is a display format within that system, usually made from multiple coordinated screens.

Can a video wall show one large image?

Yes. A configured video wall can show one large visual canvas or divide the space into different content areas.

Can a video wall be interactive?

Yes. Interactive touch walls can be considered for directories, maps, galleries, catalogues and other agreed experiences.

Can a video wall display social media?

It can be connected with the Advertise Me Social Wall service so selected and moderated content can be shown on a large display.

Does Advertise Me support video wall installation?

Advertise Me can discuss hardware, screen deployment, software, content, testing and ongoing support. The installation scope depends on the venue and configuration.

Choosing the right video wall setup

When comparing video wall solutions, ask how the wall will be viewed and maintained. A narrow-bezel screen array can create a continuous visual surface, while a different configuration may suit a wall with columns, doors or unusual dimensions. Consider the brightness of the room, the nearest and furthest viewing positions, the angle from which people will see the screens and whether the wall is permanent or temporary.

Technical planning should include the display arrangement, mounting structure, media players, signal distribution, power, cabling, content sources and service access. It should also cover the proportions of the content. A video created for one screen may not display correctly across a wide canvas, and a presentation designed for a wide wall may not be suitable for every screen zone. Testing the intended content on the actual configuration helps identify these issues early.

Permanent video wall installations

A permanent wall should be planned around daily operation. Staff need a reliable method for changing content, a list of screen components, a support contact and access for maintenance. The wall may display welcome content, brand films, directories, education material, event information or other scheduled digital signage. Future replacement and upgrade requirements can be considered during the initial design.

Video walls for events and exhibitions

Temporary video walls may have a different priority. Transport, venue access, setup time, pack-down, operating support and the programme of content can affect the configuration. An event wall may show speakers, sponsor messages, schedules, live social content or presentations. Advertise Me can discuss the hardware and software needs around the venue and event schedule.

Video wall content and maintenance

Large-format content should use clear type, strong contrast and a layout that can be understood at the viewing distance. If the wall is interactive, controls need to be large enough to select and the interface should provide a clear way back to the starting screen. If the wall shows Social Wall content, moderation should be planned before the feed is made public. If the wall shows live information, a fallback should be agreed for when the source is unavailable.

Advertise Me can discuss content management, testing, training, technical support and screen monitoring according to the project scope. A video wall should remain useful after installation, so the update process and maintenance responsibilities are as important as the initial visual effect.

What information helps with a video wall proposal?

Provide the wall dimensions, photographs, viewing distance, ambient light, intended content, audience, event or permanent use, preferred screen arrangement and any existing media sources. This gives the team a clearer basis for discussing a suitable video wall solution.

Video wall project information

When discussing a video wall, include photographs of the proposed wall, approximate dimensions, viewing distance, room lighting, content sources, preferred screen arrangement and whether the display is permanent or temporary. This helps Advertise Me consider the visual, hardware, software and support requirements together and recommend a video wall solution suited to the actual environment.